20 Bloggers for a Rose: The Lancôme's Virtual Gallery Using mobile technology to create a virtual art gallery.
The Facts about the show:
20 International photographers participated in the virtual gallery which was part of theLuminato Festival, held every year for free in Toronto, to celebrate creativity.
How it worked: you pointed your phone at different places around Toronto's David Pecaut Square to see a “virtual gallery” that was not visible to the human eye. Then all of the images are were placedin the shape of a rose: the Lancôme logo. Your smartphone movement and interactions created the world’s first “human heat map logo”in the shape of the Lancôme rose:
Enabling “focus-based” services using GPS, accelerometer, + compass data from multiple smartphones, as well as time + location, to composite rich user-generated perspectives. CEO Jon Fisher from CrowdOptic calls this Augmented Reality 2.0.
“This is part of the subtlety of not letting technology overrun a good user experience.” Adrian Copabianco, Managing director of digital for Cundari, the Toronto agency that developed the program.